Bio
I'm a highly accomplished ChatGPT-certified brand consultant, business coach, speaker, and educator with over ten years of experience in various fields. My diverse expertise extends to various areas such as brand development, brand psychology, conscious branding, tech, and consumer behavior. My entrepreneurial journey includes notable brands that have landed business partnerships with Victoria's Secret and have been featured in People Magazine (online). Additionally, I hold a certificate in Women’s Entrepreneurship from Cornell University, have served as a business mentor under NYU’s Female Founders Fellowship program, and currently work as a business coach under WE NYC.
I'm a brand consultant & business coach THAT...
specializes in brand discovery, development, and design. I weave philosophies from brand psychology, conscious branding, consumer behavior, tech, and successful brands into your roadmap to brand discovery. This newfound clarity is then used to inform, inspire, and design a brand persona that consumers genuinely want to know and love.
Background 2010-Present
Shena Nicole LLC
Chief Brand Consultant
NYC Department for Small Business Services
Marketing Instructor
United Dental Group
Director of Brand Marketing
Gap Inc.
Corporate Visual Specialist
Brand Visual Merchandiser
Karmaloop LLC
(CRM) Brand Marketing Manager
NYU Entrepreneurial Institute
Marketing Instructor
NYU Female Founders Fellowship
Business Coach & Mentor
WE NYC: Women Entrepreneurs NYC
Business & Brand Coach
General Assembly
Marketing Instructor
Freelancers Union
Marketing Instructor & Coach
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PROTOTYPE MKTG X BEVEL
client 1
PROTOTYPE MKTG x BEVEL
Prototype Mktg handpicked me to assume the role of Marketing Director to assist with the creative direction, design, planning, and execution of Bevel's premier booth for Barbercon 2022. Together, we crafted an unforgettable experiential experience, highlighting Bevel's innovative product, The Bevel Pro Clipper and Trimmer.
CONTRIBUTIONS
The Bevel Pro Clipper & Trimmer is an all-in-one tool designed for both the professional barber and home consumer alike. Designed with feedback from everyday hair enthusiasts and barbers, the Bevel Pro is packed with tech advanced features such as the world's first leverless electronic gap adjustment and Pivot Lock Magnetic Guards, making it a first-of-its-kind, essential tool for great grooming.
Photos courtesy of Prototype MKTG & Bevel
ACTIVATIONS
Booth design & concept by Prototype MKTG
Bevel shop
This encompassed a cashier desk branded with Bevel's logo and showcased an array of merchandise available for purchase. Adorning the cashier case was an assortment of The Bevel Pro and its diverse array of accompanying accessories.
Bevel barbershop
This encompassed the provision of two exclusive on-site barber stations featuring highly skilled barbers proficient in executing flawless haircuts for participants, as well as accommodating curious barbers seeking to witness the mastery of The Bevel Pro in action.
Photos courtesy of Prototype MKTG & Bevel
results
100+
emails captured
300+
attendees
20%
product sell-through
SENTIENT SHIFT
client 2
SENTIENT SHIFT
Sentient Shift embodies an unwavering dedication to the BIPOC community, fostering transformative healing through its visionary psychotherapy practice. Their practice endeavors to forge sacred spaces that facilitate profound growth and liberation. Sentient Shift embarked on a transformative journey to align its mission, embolden its vision, and craft an elevated identity that authentically captures its present and future aspirations.
deliverables
strategy snapshot
strategy snapshot
brand
VOICE
DESIGN
VALUES
STORY
SMART
ENDEARING
VIBRANT
TRUTHFUL
SOOTHING
GROUNDED
BOLD
INVITING
VIBRANT
WARM
SMOOTH
SWEET & SPICY
INCLUSION
HONESTY
CURIOUSITY
DIALOGUE
AUTHENTICITY
INSPIRATION
PERSONAL JOURNEY
EXPERIENCE
WORK
PROMISE
HEALING
REAL LIFE
VIBE
WARM
WELCOMING
FLUID
COLLABORATION
COMFORTABLE
ATTUNED TO THE ROOM
Purpose
Our purpose stands in our conviction that the BIPOC community deserves to live a life of agency, confidence, and restoration. We believe with the optimum level of self-mastery rooted in self-assurance, connection, and community, BIPOC individuals can feel invigorated, and empowered to be self–determined and, subsequently, cultivate and support their communities.
Marketing
topics & themes
● Workplace culture
● Mental wellness
● Toxic environments
● Self-reflection
● Community
● Prioritizing self
● Authenticity
educational I entertaining I promo
audience
Demographics
Psychographics
before
after