I'm a brand consultant & business coach THAT...

specializes in brand clarity, development, and creative direction. I weave philosophies from brand psychology, conscious branding, consumer behavior, tech, and successful brands into your roadmap to brand discovery. This newfound clarity is then used to inform, inspire, and design a brand persona that consumers genuinely want to know and love.

Background 2010-Present

Woman Writing on a Notebook at a Work Desk

Shena Nicole LLC

Chief Brand Consultant


NYC Department for Small Business Services

Marketing Instructor


United Dental Group

Director of Brand Marketing


Gap Inc.

Corporate Visual Specialist

Brand Visual Merchandiser


Karmaloop LLC

(CRM) Brand Marketing Manager

NYU Entrepreneurial Institute

Marketing Instructor


NYU Female Founders Fellowship

Business Coach & Mentor


WE NYC: Women Entrepreneurs NYC

Business & Brand Coach


General Assembly

Marketing Instructor


Freelancers Union

Marketing Instructor & Coach

PROTOTYPE MKTG X BEVEL

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client 1

PROTOTYPE MKTG x BEVEL

Prototype Mktg handpicked me to assume the role of Marketing Director to assist with the creative direction, design, planning, and execution of Bevel's premier booth for Barbercon 2022. Together, we crafted an unforgettable experiential experience, highlighting Bevel's innovative product, The Bevel Pro Clipper and Trimmer.

CONTRIBUTIONS

  • Booth Configuration
  • Creative Direction
  • Booth Build-Out & Delivery Management
  • Event Planning
  • Visual Merchandising
  • Brand Ambassadors

The Bevel Pro Clipper & Trimmer is an all-in-one tool designed for both the professional barber and home consumer alike. Designed with feedback from everyday hair enthusiasts and barbers, the Bevel Pro is packed with tech advanced features such as the world's first leverless electronic gap adjustment and Pivot Lock Magnetic Guards, making it a first-of-its-kind, essential tool for great grooming.

Photos courtesy of Prototype MKTG & Bevel

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ACTIVATIONS

Booth design & concept by Prototype MKTG

Bevel shop

This encompassed a cashier desk branded with Bevel's logo and showcased an array of merchandise available for purchase. Adorning the cashier case was an assortment of The Bevel Pro and its diverse array of accompanying accessories.

Bevel barbershop

This encompassed the provision of two exclusive on-site barber stations featuring highly skilled barbers proficient in executing flawless haircuts for participants, as well as accommodating curious barbers seeking to witness the mastery of The Bevel Pro in action.

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Photos courtesy of Prototype MKTG & Bevel

results

100+

emails captured

300+

attendees

20%

product sell-through

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SENTIENT SHIFT

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client 2

SENTIENT SHIFT

Sentient Shift embodies an unwavering dedication to the BIPOC community, fostering transformative healing through its visionary psychotherapy practice. Their practice endeavors to forge sacred spaces that facilitate profound growth and liberation. Sentient Shift embarked on a transformative journey to align its mission, embolden its vision, and craft an elevated identity that authentically captures its present and future aspirations.

deliverables

  • Brand Development & Design
  • Website Design & Build
  • Marketing Materials
  • Content (Static + Video)
  • Marketing + Branding Plan/Strategy
  • Audience Definition
  • Creative Direction

strategy snapshot

strategy snapshot

brand

VOICE

DESIGN

VALUES

STORY

SMART

ENDEARING

VIBRANT

TRUTHFUL

SOOTHING

GROUNDED

BOLD

INVITING

VIBRANT

WARM

SMOOTH

SWEET & SPICY

INCLUSION

HONESTY

CURIOUSITY

DIALOGUE

AUTHENTICITY

INSPIRATION

PERSONAL JOURNEY

EXPERIENCE

WORK

PROMISE

HEALING

REAL LIFE

VIBE

WARM

WELCOMING

FLUID

COLLABORATION

COMFORTABLE

ATTUNED TO THE ROOM

Purpose

Our purpose stands in our conviction that the BIPOC community deserves to live a life of agency, confidence, and restoration. We believe with the optimum level of self-mastery rooted in self-assurance, connection, and community, BIPOC individuals can feel invigorated, and empowered to be self–determined and, subsequently, cultivate and support their communities.

Marketing

topics & themes

  • Articles on LinkedIn and other industry-related platforms.
  • Tailored content that focuses on challenges the BIPOC community experiences when navigating their personal and professional lives.
  • Host events in partnership with government/private agencies and curate the experiences of BIPOC employees and staff.

Workplace culture

Mental wellness

Toxic environments

Self-reflection

Community

Prioritizing self

Authenticity


educational I entertaining I promo

audience

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Demographics

  • Ethnicity: BIPOC
  • Where do they live: NY, ATL, Philly, DC
  • Salary: $75K +
  • Education Level: Bachelor’s +
  • Life stage: Single, married (at least 2 years), with or without families
  • Age: 35+

Psychographics

  • Healing trauma
  • Finding balance
  • Authenticity
  • Obtaining success
  • Realizing their greatness
  • Finding their voice
  • Uncovering their agency
  • Feeling seen & heard

before

after

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