SHENA NICOLE

Shena

Nicole

BIO

EXPERIENCE

WORK

REVIEWS

CONTACT

Bio

I'm a highly accomplished ChatGPT-certified brand consultant, business coach, speaker, and educator with over ten years of experience in various fields. My diverse expertise extends to various areas such as brand development, brand psychology, conscious branding, tech, and consumer behavior. My entrepreneurial journey includes notable brands that have landed business partnerships with Victoria's Secret and have been featured in People Magazine (online). Additionally, I hold a certificate in Women’s Entrepreneurship from Cornell University, have served as a business mentor under NYU’s Female Founders Fellowship program, and currently work as a business coach under WE NYC.

I'm a brand consultant & business coach THAT...

specializes in brand discovery, development, and design. I weave philosophies from brand psychology, conscious branding, consumer behavior, tech, and successful brands into your roadmap to brand discovery. This newfound clarity is then used to inform, inspire, and design a brand persona that consumers genuinely want to know and love.

Background 2010-Present

Woman Writing on a Notebook at a Work Desk

Shena Nicole LLC

Chief Brand Consultant

NYC Department for Small Business Services

Marketing Instructor

United Dental Group

Director of Brand Marketing

Gap Inc.

Corporate Visual Specialist

Brand Visual Merchandiser

Karmaloop LLC

(CRM) Brand Marketing Manager

NYU Entrepreneurial Institute

Marketing Instructor

NYU Female Founders Fellowship

Business Coach & Mentor

WE NYC: Women Entrepreneurs NYC

Business & Brand Coach

General Assembly

Marketing Instructor

Freelancers Union

Marketing Instructor & Coach

work

PROTOTYPE MKTG x BEVEL

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PROTOTYPE MKTG X BEVEL

client 1

PROTOTYPE MKTG x BEVEL

Prototype Mktg handpicked me to assume the role of Marketing Director to assist with the creative direction, design, planning, and execution of Bevel's premier booth for Barbercon 2022. Together, we crafted an unforgettable experiential experience, highlighting Bevel's innovative product, The Bevel Pro Clipper and Trimmer.

CONTRIBUTIONS

Booth Configuration
Creative Direction
Booth Build-Out & Delivery Management
Event Planning
Visual Merchandising
Brand Ambassadors

The Bevel Pro Clipper & Trimmer is an all-in-one tool designed for both the professional barber and home consumer alike. Designed with feedback from everyday hair enthusiasts and barbers, the Bevel Pro is packed with tech advanced features such as the world's first leverless electronic gap adjustment and Pivot Lock Magnetic Guards, making it a first-of-its-kind, essential tool for great grooming.

Photos courtesy of Prototype MKTG & Bevel

ACTIVATIONS

Booth design & concept by Prototype MKTG

Bevel shop

This encompassed a cashier desk branded with Bevel's logo and showcased an array of merchandise available for purchase. Adorning the cashier case was an assortment of The Bevel Pro and its diverse array of accompanying accessories.

Bevel barbershop

This encompassed the provision of two exclusive on-site barber stations featuring highly skilled barbers proficient in executing flawless haircuts for participants, as well as accommodating curious barbers seeking to witness the mastery of The Bevel Pro in action.

Photos courtesy of Prototype MKTG & Bevel

results

100+

emails captured

300+

attendees

20%

product sell-through

SENTIENT SHIFT

client 2

SENTIENT SHIFT

Sentient Shift embodies an unwavering dedication to the BIPOC community, fostering transformative healing through its visionary psychotherapy practice. Their practice endeavors to forge sacred spaces that facilitate profound growth and liberation. Sentient Shift embarked on a transformative journey to align its mission, embolden its vision, and craft an elevated identity that authentically captures its present and future aspirations.

deliverables

Brand Development & Design
Website Design & Build
Marketing Materials
Content (Static + Video)
Marketing + Branding Plan/Strategy
Audience Definition
Creative Direction

strategy snapshot

brand

VOICE

DESIGN

VALUES

STORY

SMART

ENDEARING

VIBRANT

TRUTHFUL

SOOTHING

GROUNDED

BOLD

INVITING

VIBRANT

WARM

SMOOTH

SWEET & SPICY

INCLUSION

HONESTY

CURIOUSITY

DIALOGUE

AUTHENTICITY

INSPIRATION

PERSONAL JOURNEY

EXPERIENCE

WORK

PROMISE

HEALING

REAL LIFE

VIBE

WARM

WELCOMING

FLUID

COLLABORATION

COMFORTABLE

ATTUNED TO THE ROOM

Purpose

Our purpose stands in our conviction that the BIPOC community deserves to live a life of agency, confidence, and restoration. We believe with the optimum level of self-mastery rooted in self-assurance, connection, and community, BIPOC individuals can feel invigorated, and empowered to be self–determined and, subsequently, cultivate and support their communities.

Marketing

topics & themes

Articles on LinkedIn and other industry-related platforms.
Tailored content that focuses on challenges the BIPOC community experiences when navigating their personal and professional lives.
Host events in partnership with government/private agencies and curate the experiences of BIPOC employees and staff.

● Workplace culture

● Mental wellness

● Toxic environments

● Self-reflection

● Community

● Prioritizing self

● Authenticity

educational I entertaining I promo

audience