Bio
I'm a highly accomplished ChatGPT-certified brand consultant, business coach, speaker, and educator with over ten years of experience in various fields. My diverse expertise extends to various areas such as brand development, brand psychology, conscious branding, tech, and consumer behavior. My entrepreneurial journey includes notable brands that have landed business partnerships with Victoria's Secret and have been featured in People Magazine (online). Additionally, I hold a certificate in Women’s Entrepreneurship from Cornell University, have served as a business mentor under NYU’s Female Founders Fellowship program, and currently work as a business coach under WE NYC.
I'm a brand consultant & business coach THAT...
specializes in brand clarity, development, and creative direction. I weave philosophies from brand psychology, conscious branding, consumer behavior, tech, and successful brands into your roadmap to brand discovery. This newfound clarity is then used to inform, inspire, and design a brand persona that consumers genuinely want to know and love.
Background 2010-Present
Shena Nicole LLC
Chief Brand Consultant
NYC Department for Small Business Services
Marketing Instructor
United Dental Group
Director of Brand Marketing
Gap Inc.
Corporate Visual Specialist
Brand Visual Merchandiser
Karmaloop LLC
(CRM) Brand Marketing Manager
NYU Entrepreneurial Institute
Marketing Instructor
NYU Female Founders Fellowship
Business Coach & Mentor
WE NYC: Women Entrepreneurs NYC
Business & Brand Coach
General Assembly
Marketing Instructor
Freelancers Union
Marketing Instructor & Coach
CLICK A TITLE TO JUMP TO THAT PAGE
PROTOTYPE MKTG X BEVEL
client 1
PROTOTYPE MKTG x BEVEL
Prototype Mktg handpicked me to assume the role of Marketing Director to assist with the creative direction, design, planning, and execution of Bevel's premier booth for Barbercon 2022. Together, we crafted an unforgettable experiential experience, highlighting Bevel's innovative product, The Bevel Pro Clipper and Trimmer.
CONTRIBUTIONS
- Booth Configuration
- Creative Direction
- Booth Build-Out & Delivery Management
- Event Planning
- Visual Merchandising
- Brand Ambassadors
The Bevel Pro Clipper & Trimmer is an all-in-one tool designed for both the professional barber and home consumer alike. Designed with feedback from everyday hair enthusiasts and barbers, the Bevel Pro is packed with tech advanced features such as the world's first leverless electronic gap adjustment and Pivot Lock Magnetic Guards, making it a first-of-its-kind, essential tool for great grooming.
Photos courtesy of Prototype MKTG & Bevel
ACTIVATIONS
Booth design & concept by Prototype MKTG
Bevel shop
This encompassed a cashier desk branded with Bevel's logo and showcased an array of merchandise available for purchase. Adorning the cashier case was an assortment of The Bevel Pro and its diverse array of accompanying accessories.
Bevel barbershop
This encompassed the provision of two exclusive on-site barber stations featuring highly skilled barbers proficient in executing flawless haircuts for participants, as well as accommodating curious barbers seeking to witness the mastery of The Bevel Pro in action.
Photos courtesy of Prototype MKTG & Bevel
results
100+
emails captured
300+
attendees
20%
product sell-through
SENTIENT SHIFT
client 2
SENTIENT SHIFT
Sentient Shift embodies an unwavering dedication to the BIPOC community, fostering transformative healing through its visionary psychotherapy practice. Their practice endeavors to forge sacred spaces that facilitate profound growth and liberation. Sentient Shift embarked on a transformative journey to align its mission, embolden its vision, and craft an elevated identity that authentically captures its present and future aspirations.
deliverables
- Brand Development & Design
- Website Design & Build
- Marketing Materials
- Content (Static + Video)
- Marketing + Branding Plan/Strategy
- Audience Definition
- Creative Direction
strategy snapshot
strategy snapshot
brand
VOICE
DESIGN
VALUES
STORY
SMART
ENDEARING
VIBRANT
TRUTHFUL
SOOTHING
GROUNDED
BOLD
INVITING
VIBRANT
WARM
SMOOTH
SWEET & SPICY
INCLUSION
HONESTY
CURIOUSITY
DIALOGUE
AUTHENTICITY
INSPIRATION
PERSONAL JOURNEY
EXPERIENCE
WORK
PROMISE
HEALING
REAL LIFE
VIBE
WARM
WELCOMING
FLUID
COLLABORATION
COMFORTABLE
ATTUNED TO THE ROOM
Purpose
Our purpose stands in our conviction that the BIPOC community deserves to live a life of agency, confidence, and restoration. We believe with the optimum level of self-mastery rooted in self-assurance, connection, and community, BIPOC individuals can feel invigorated, and empowered to be self–determined and, subsequently, cultivate and support their communities.
Marketing
topics & themes
- Articles on LinkedIn and other industry-related platforms.
- Tailored content that focuses on challenges the BIPOC community experiences when navigating their personal and professional lives.
- Host events in partnership with government/private agencies and curate the experiences of BIPOC employees and staff.
● Workplace culture
● Mental wellness
● Toxic environments
● Self-reflection
● Community
● Prioritizing self
● Authenticity
educational I entertaining I promo
audience
Demographics
- Ethnicity: BIPOC
- Where do they live: NY, ATL, Philly, DC
- Salary: $75K +
- Education Level: Bachelor’s +
- Life stage: Single, married (at least 2 years), with or without families
- Age: 35+
Psychographics
- Healing trauma
- Finding balance
- Authenticity
- Obtaining success
- Realizing their greatness
- Finding their voice
- Uncovering their agency
- Feeling seen & heard
before
after
s
i
t
e
&
s
o
c
i
a
l
s
i
t
e
&
s
o
c
i
a
l
services brochure
reels &
tiktok
reels &
tiktok
STEM ED INNOVATORS
client 3
STEM ED INNOVATORS
STEM Ed Innovators is a visionary non-profit organization committed to empowering K-12 STEM educators with the tools and knowledge to cultivate empathetic, anti-racist, and culturally responsive classrooms through innovative pedagogical approaches. The org's primary objectives revolved around enhancing brand recognition, expanding its mentee network, amplifying its social media, formulating a brand marketing strategy, and activating impactful digital advertising campaigns. The central focal point revolved around bolstering participation in their virtual professional development series, The Design Lab.
deliverables
- Brand Re-Fresh
- Content Creation & Copywriting
- Reporting
- Content Marketing
- Digital Advertising & Campaigns
- Content Publishing
- Email Marketing
- Data Analysis
- Social Media Management
- Strategy
before
short bio
The STEM Ed Innovators Fellowship is looking for STEM educators endeavoring to innovate their classrooms through the lens of equity.
content
after
short bio
Empowering K-12 STEM educators to create empathetic, anti-racist, and culturally responsive classrooms through innovative pedagogy.
content
content & Brand marketing
I spearheaded Shining Stars in STEM, an impactful IG Live series dedicated to showcasing the remarkable contributions of women and minorities in STEM and related professions. In addition, I had the privilege of hosting and securing Susie Martinez, an accomplished female engineer from NASA, as our inaugural guest, amplifying the voices of trailblazers in the field.
reporting
spring 2022 facebook 28 day stats
fall 2022 digital ad stats
Analysis of the data uncovered a noteworthy trend, indicating that the most well-attended session occurred prior to the commencement of the 2022-2023 academic year. To capitalize on this success, the 2023 plan incorporates a strategic approach of organizing the Design Lab four times annually, specifically aligning them with school breaks, vacations, and holidays. This deliberate scheduling aims to optimize attendance rates. Additionally, during the intervals between each Design Lab, the organization will actively prioritize establishing and nurturing connections to foster collaborations and forge district partnerships.
2022 results
data to strategy
300+
design lab
tickets sold
45%
email open rate
17K
total people reached organically
spring design
lab FB event post
150+
total design lab
virtual attendees
140%
increase in design lab series virtual attendance
MOVEJOY
client 4
movejoy
Movejoy is a transformative web/app-based wellness platform that ingeniously fosters meaningful social connections among colleagues, thereby fortifying a profound sense of belonging and enhancing overall well-being within the workplace. The primary objectives centered around elucidating their fundamental principles, crafting a comprehensive infrastructure, devising meticulous systems, and producing content that resonated with the company's mission and enduring values. Furthermore, I actively contributed to the conceptualization and realization of Movejoy's website.
deliverables
- Brand Development & Design
- Website
- Marketing Plan/Strategy
- Content & Copywriting
- Sales Marketing
- Audience Definition
- Creative Direction
- Brand Touches
who
Movejoy is a platform powered by an understanding that people, struggle to make space for self-care, and they are in need of relief from isolation that remote/hybrid work environments have amplified. Movejoy’s mission is to reimagine wellness in the workplace through social connections that build authentic, supportive relationships among colleagues - which we know can enhance collaboration, productivity, and overall employee well-being.
what
Movejoy is a wellness platform that encourages social connections between colleagues to strengthen a sense of belonging and overall well-being in the workplace.
why
We believe that wellness needs to be reimagined in the workplace. We think most wellness programs undervalue the power of the collective in supporting individual well-being. We believe that creating and supporting vital, authentic relationships in the workplace can enhance collaboration, productivity, and overall employee well-being.
Steps to Measuring Your
audience
Academic Institutions with medical centers and wellness departments in the market for new products that attract top talent, increase retention, and enhance wellness and well-being for current employees.
size
- Small to medium-sized universities/colleges
- 4K-6K in staff
psychographics
- Employee wellness & well-being
- Increase ROI of wellness programs & products
- Employee retention
- Attract top talent
- Creating a work environment where employees can safely foster relationships and a sense of belonging
brand touch
A Movejoy branded hot/cold tumbler was promptly dispatched within 24 hours following an introductory session with the esteemed heads of HR at prominent universities/colleges, serving as an elevated gesture of appreciation for their valuable time spent engaging with our team.
TOCA
TOCA
TOCA (Teens of Colors Abroad), is a non-profit organization that offers language-immersion study abroad programs for high school students of color. They are committed to creating language learning and cultural exchange opportunities to cultivate the next generation of globally conscious youth of color through full language immersion study abroad experiences.
CONTRIBUTION
Advisory Council Member serving as a Brand Consultant
CONTENT
features
awards
2023 Travel + Leisure’s Global Vision Award
2023 The Starbucks Foundation Neighborhood Grant winner
2021 WYSE Global Youth Travel Award
Teen Vogue
Travel + Leisure
achievements
100K+
in scholarships
600+
students served
20+
sponsored passports
REVIEWS
"I was very impressed by my session with Shena. She brought energy, attentiveness, and insight to my branding needs. It was less about trying to get me to conform to the industry and, instead, about how to leverage certain branding/marketing tools and customize them to both my needs and comfort level. Shena complements what can be a very superficial and sterile industry by bringing her unique and emotionally intelligent approach to the session. I look forward to working with her in the future!"
Kristin Turner
Former National Director of Ballot Access & Voter Protection under Warren for President
“Shena brings enthusiasm, patience, a kind heart, and an open mind to the process, allowing ample time and space for exploration of concepts while also staying grounded in timelines and goals. She generously shared resources and ideas with us and has helped us to build confidence and clarity in our branding strategy. We look forward to keeping in touch with Shena as our project develops, and would recommend her to anyone looking for approachable and precise expertise.”
Ruby Pinto
Co-Founder of S.H.R.E.D Magazine
"Shena is an incredibly attentive branding strategist with a keen eye for current trends. Her energy is infectious, as she is an undeniable joy to work with."
Lamar Shambley
Founder and Executive Director at Teens of Color Abroad
"Shena helped me to gain clarity on the purpose and mission of my brand, including identifying the targeted audience, the brand story, and colors, and creating a successful marketing strategiy to maximize exposure and build brand awareness."
Sharon Elise
Founder of Night
Fairy Wellness LLC
"Shena is incredible! Her knowledge and patience are lethal weapons in her industry. She guides you through the steps to be a successful business with ease. Shena gives you information that is easy to digest and execute within your business. Her confidence coupled with her humility is stellar! I would recommend and choose her 100 times over."
Skii Smith
Founder of Make Your Dash Count Inc.
“I met Shena at a Fiverr virtual event about branding. I was very impressed by her vast knowledge so I decided to reach out and discuss starting to build my brand. Her professionalism from beginning to end was outstanding, the consultation call lasted over an hour and was one of the most joyful conversations I had while conducting business. She gave me clarity right away, and I was able to find the answers to all my questions, just with our first call, and inspired me throughout the conversation. I am looking forward to continuing working with her.”
Lilly Prendes
Realtor
“My experience working with Shena has been instrumental and transformative with regard to the marketing approach for my brand. I have gained a profound level of clarity, cohesion, and insight that is indispensable. Shena’s direct, but effortless approach to marketing helps to seamlessly connect and communicate the major themes of my company in a meaningful and impactful way. I highly recommend Shena’s marketing services to amplify your brand's potential.”
Omar Clarke
Sei21
"Shena is extremely skilled at branding and visual merchandising. She's thoughtful and deliberate in her approach to getting at the core of "why" for your business. Once the "why" has been established, she creates a cohesive branding visual branding guide that can be used for social media, your website, stationary, logo, you name it. She has it and it shows."
Phaon Spurlock
Founder of Prototype MKTG
"Shena provided my team with so much insight and knowledge on how to pivot our business during this pandemic. She has suggested brilliant steps that my team and I will be implementing."
Tarik Carroll
Artist & Photographer
“Shena Delgado served as our brand director from 2021-2022. Through her time with us, she consistently demonstrated outstanding leadership in managing our marketing efforts. Her strategic thinking, creativity, and attention to detail resulted in highly effective marketing campaigns that have significantly enhanced our brand visibility and increased participation engagement. Her expertise in leveraging various marketing channels and proactive approach to learning about our programs and participants ensured that our marketing strategies were relevant and effective. Her work ethic, professionalism, and passion inspired our entire team and contributed to a positive work environment.”
Kelly Houston
Director of Operations
STEM Ed Innovators
CONTACT
Work with me
LET'S CHAT
Let's Connect on LinkedIn
looking for a speaker?